Amazingly, there are more mobiles than people on this earth. Can you believe that with phones getting cheaper and more accessible, they’re taking better quality photos than some cameras? It’s hard to believe.
This is why there is a sharp increase of mobile advertising in the media. Long gone are linear ways of marketing your brand offline in so called ‘old fashioned’ methods. 73% of the UAE market own at least one phone, which is why mobile marketing can be so effective.
It is by targeting these users that we can create content that is specifically tailored to attract attention from the target audience. With the advertisement across Social Media, SMS and Apps, everything is accessible with the touch of a button 24/7.
Why Mobile marketing?
There are a number of factors contributing to the high performance we see from mobile advertising against traditional brand metrics; the ads are highly visible with the proportion of the screen devoted to the advertisements being much larger than display ads on a PC or laptopscreen. Also, the actual content of the advertisement tends to be more focusedto fit within the space available.
What type of Mobile Marketing strategies are available?
You are not restricted to the below, there are other ways in which to target users of smartphones. Whether it be a combination of all tactics, or it can be focused on one. It’s up to you depending on your target audience.
App Based marketing – This doesn’t mean that you have to invest huge amounts of money to create your own app. You can hijack the advertisements of other apps to reach your target market with the help of Google Admob. Allowing you to advertise in app that are being downloaded on smartphones. Facebook Ads are a great example of this, integrating the sponsored post within the user’s news feed, it hardly looks like an ad at all!
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Mobile search ads: These are the advertisements you see on Google, they can be quick call links on the search results, or they can be in the form of maps. This is seen to be one of the less intrusive ways to attract traffic to your page. As it is clear to the user how to get in contact.
Mobile image ads: Image-based ads are designed to appear on mobile devices. These images taken up a larger portion of the screen than desktop ads. These ads can be banner, pop ups or native ads.
SMS: SMS marketing can be effective, if done well. Your database must be high quality to accurately target your customers and their buying habits through their mobiles. This can also be linked with location of when the user is within 1-2km of your business, they receive a text offering a special offer on the day, which seems pretty technical! But it’ a good investment and drives people to your store.
In terms of what it means for your brand. Marketing is constantly changing, the mobile and smartphone market has rocketed over the past 10 years, who know what the next 10 years will hold. These young, savvy GenY-ers as well as the older generations are becoming more aware of the advantages of mobile marketing and becoming more receptive to it.
What we are seeing now is only the tip of the iceberg. Mobile devices will only get smarter and faster. More importantly, as GenY-ers move into the workforce, they will bring their savvy content creation skills with them. This shift will have a profound impact on companies’ abilities to create compelling and engaging content.
At Eminence, our digital marketing experts are able to put these practices into place to enable a long term, sustainable strategy that will really work for your business. We have an entire department of experts, to give your business the best ROI possible. Send us an email and we will be happy to give you more information and how we can help you.