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The importance of big data in the business world

The importance of big data in the business world

  • by Eminence
  • 26 January 2017
The term big data is nothing we haven’t heard before. In actual fact, both large and small companies are beginning to utilize big data and the analysis behind it,...
8 tips to simplify your social media marketing

8 tips to simplify your social media marketing

  • by Eminence
  • 17 May 2016
Nowadays everyone knows it is impossible for any business not to be on social media. The first and main problem using them is time consuming. Without a bit of...
“Mobile-Friendly” the trendy word of the moment!

“Mobile-Friendly” the trendy word of the moment!

  • by Eminence
  • 6 April 2016
You must know that : 94% of smartphone users look for local information 51% visit a store after an online search 48% contact by phone a store after an...
Recent posts
Consumption is the driving force behind global digital changes

Consumption is the driving force behind global digital changes

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 The mass market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking...
Machine Learning & Digital Marketing: The Must-Have Duo

Machine Learning & Digital Marketing: The Must-Have Duo

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Digital marketing is constantly evolving thanks to the development of new tools and innovations. Indeed, Machine Learning is a prime example of this as it offers new...
Why should we use Performance Marketing?

Why should we use Performance Marketing?

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Improving the performance of a website or measuring the impact of a campaign requires the application of a number of sales techniques, including performance marketing. It is...
Meet Google Analytics 4: Google’s new vision for Analytics!

Meet Google Analytics 4: Google’s new vision for Analytics!

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With the evolution of e-commerce and the increasing pressure on companies to make every marketing dollar count, the information provided by digital analytics tools has become even...