Leaders and company managers: how to develop and maintain personal branding to support your company’s activities?
This scenario is nothing new: managing your image and reputation has existed long before social media. Notably an image that comes to mind is that of King Louis XIV who probably never took a personal branding course but who had a good dose of his own ego and exerted excellent marketing skills (well before their time). This contributed to his absolute power and reign over France. Moreover, portraits of King Louis XIV are so numerous and popular that he even has his own Instagram account today that weighs in at over 16.2k followers!
Now, with the digital revolution, there is no longer the need for royal or even social status, great fortune or artistic talent to become hailed a digital influencer. All you need is time and effort. If your self-branding is of high quality, you can rule over the kingdoms of Google and the social networks. Combining digital strategy, self-awareness, employer branding, e-reputation and social networks to create your own personal branding. This is an innovative approach that is molded by a real person, applying the techniques initially designed to develop brand awareness.
What should the ROI* of a successful personal branding strategy look like?
– Your audience engages with you and seeks you out
– You don’t need to introduce yourself anymore, we know you
– You are invited to events
– The message of you diffuse becomes powerful, even influential
– You receive proposals to present your point of view in blogs, publications in your sector of activity.
What are the keys to building your personal branding?
On the Internet, you will find a plethora of tips and rules of all kinds to help you succeed in this venture, which, if not done properly, can lead you down the rabbit hole of individualistic and narcissistic practices.
To avoid this, here is a compilation of the best practices:
1. Define your strategy vision.
Take the lead to ensure that your personal branding becomes intentional and not accidental. In short, you consciously decide the image you want to project. Ask yourself the right questions: What are your objectives? How would you like to be perceived on the Internet? Who is your audience? What messages do you want to convey?
2. Align your vision with your core values.
This is probably the most important point on which it is essential to take the time to consider the issue. In other words, it requires authenticity and you need to work on your self-awareness so that your core values are conveyed through your messages.
3. Stand out from the crowd
As in any strategy, this differentiating element is essential. Find and define your unique points that make you stand out. Forget the basic speeches that can be read everywhere and don’t hesitate to share personal and committed points of view. You can also have fun with the variety of formats that social networks offer. Being able to demonstrate a unique character will be the key to your success.
4. Consider hiring professionals, like Eminence
Ultimately, if you want to break into your content kingdom and rule, the right strategy may be to employ professionals who, in addition to saving you time, will help you post regularly on social networks. Adapting the strategy according to the analysis of performance and the monitoring of content. Applying their expert knowledge of the levers of social networks to your personal brand.
And to conclude, let’s mention a few inspiring “kings” points of self- branding:
For 20 years, Michel-Édouard Leclerc has been challenging social codes. He is one of the few French leaders to have spoken on traditional media and on the web. For 20 years, he has had a professional blog. His motto: the purchasing power of consumers by using the proximity card in its “tone of voice”.
Over the past 25 years, Seth Godin has built a reputation as a marketing expert. He has published more than 20 books. What sets him apart? The eccentric and original titles of his works, which have sold more than 150,000 copies in the first two years. Today, he is one of the most influential gurus in the marketing in the world.
Coach, consultant and speaker, Lolly Daskal’s expertise is leadership. Her advice is highly prized, she advises the greatest business leaders on their personal and professional growth. Her personal brand image highlights her leadership skills and her ability to inspire an audience. The Huffington Post calls her “the most inspiring woman in the world”.
His history is quite remarkable. Diagnosed in his childhood with Spinal Muscular Atrophy Disease (SMA) and barely able to move his muscles. He began his career as a copy writer and professional blogger. He read thousands of them and learned the art of blogging, which encouraged him to create his own blog, SmartBlogger where he gives advice to boost online traffic. Jon Morrow has clearly built a personal brand. He also appeared as a guest blogger multiple times, making a name for himself. He is active on the same social media as his readers.