There are many strategies for selecting topics to cover on a blog. The use of the keyword Golden Ratio is one of them.
In this article, our experts will explain what the Golden Ratio Keyword is and how to use it to our advantage.
Definition of The Keyword Golden Ratio
The Keyword Golden Ratio (KGR) is a method based on a data-driven strategy to find long tail, underserved keywords on the Internet.
The ratio is the number of Google results that contain the keyword phrase in the title, divided by the monthly local search volume, when the LMS is less than 250.
If you find a Keyword Golden Ratio phrase and then publish new content targeting that particular keyword, your article should rank in the top 10 in a matter of days – sometimes even in a matter of hours. If your site has decent authority and is not completely new, then you can even rank in the top 5.
What is an “Allintitle”?
An “Allintitle” is an advanced Google search operator, which displays results from websites that have an exact combination of selected words in the meta-title of an article.
So how can you estimate the complexity of keywords by using the Keyword Golden Ratio method?
Let’s take the example of a KGR of the keyword “best men’s razor”. The estimation should be done like so:
• Let’s first start by defining the search volume for “best men’s razor”, which is 7’310 according to Keyword Surfer:
• Next, we can obtain the number of “Allintitle” or result searches, which in our case amounts to 3’150 result:
Therefore, the KGR for “Best Male Razor” is 0.43 (3150/7310).
Any KGR less than 1 should be used in publications and blog posts if the search volume is less than 250.
Since we find more than 7,000 results in the search volume for “Best Male Razor,” we should probably ignore it, even if the KGR is less than 1, if we are following the KGR rule.
• If the KGR is less than 0.25: you should rank in the top 100 once your page is indexed by Google.
• If the KGR is between 0.25 and 1: you should still rank in the top 250 fairly quickly.
• If KGR is greater than 1: You know that this is a more competitive term, even if the search volume is quite low (less than 250).
To summarize, the rule is to write articles that target keywords with the following two characteristics:
• It has less than 250 search results
• Select keywords with a KGR of less than 1 and ideally, less than 0.25
How do I use a keyword tool to find KGR terms?
Let’s continue with the razor example. One can find KGR terms by using a keyword tool, in our case we used the KWFinder. These are the steps to follow:
1. Find ideas for relevant keywords:
One of the best ways to find KGR-compliant terms is to use Google Autosuggest and a format like this:
best (product-type) for (application or user-type)
You can also do it manually:
This said, using a keyword search tool like KWFinder is more useful and will help you save a lot of time and effort with advanced filtering options and keyword difficulty (KD) measurement.
First, select “Autocomplete” and enter your search phrase, then click the “Find Keywords” button:
You will then see the unfiltered list of results. We have 324 results. We are interested in the search volume and the difficulty of the keywords – the other parameters are not important at the moment.
2. Filter keywords with a search volume greater than 250
Don’t forget that the KGR of the search volume needs to be less than 250. Therefore, we can configure the filter to get rid of keywords that do not matter to us.
Enter 250 for the MAX search volume in the filter.
Click on the blue “Set Filter” button and the list is refined by removing the highest search volumes.
We now have many options with a search volume of less than 250. You can add other criteria to the filter such as a KD max of 15, 20, 25, etc…
3. Find the number of websites whose titles match exactly those in the list
You need to check the “allintitle”, as mentioned before which is the advanced Google search command.
Insert “allintitle:” and the search phrase without spaces or quotation marks. Do not enter quotes, as this will reduce the number of results, which will skew your calculations.
Google returns the number of results which is the numerator in the KGR formula.
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Here we found that there were22 results, allowing us to integrate them into the formula.
KGR = (allintitle results) divided by (search volume)
KGR = 22 / 90 = 0.14
Great! It’s less than 0.14, so we now have a KGR compliant term.
KWFinder also has excellent parameters for each keyword, so you can do a competitive analysis without leaving the application. This is a considerable time saving tool!
The difficulty in finding KGR terms:
Finding keywords is a skill, and it’s a skill you can always improve on. Finding correct KGR terms can be difficult at first.
By using tools like KWFinder, you can simplify the task, but it takes time.
Part of the magic of KGR is that you can’t just buy a tool that will do it magically for you in a flash. You have to search for keywords manually.
The Keyword Golden Ratio is one of the best SEO techniques for beginners. It can change the way you look at long-tailed keywords, so you can be sure that your content will get the attention it deserves.
The important thing is that you should target keywords that are not too competitive.
Using the KGR rule is one of the best ways to do this. If you would like more information on this subject please do not hesitate to contact our SEO experts at Eminence.