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B-to-B business: How to improve your brand awareness and build customer loyalty through digital?

B-to-B business: How to improve your brand awareness and build customer loyalty through digital?

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As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. In fact, the recent years have been marked by a significant decrease of direct commercial actions in favor of online actions. In this context, ...

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How to improve your Twitter Ad performance in 3 ways

How to improve your Twitter Ad performance in 3 ways

  • by Eminence
  • 10 August 2016
Are you using Twitter Ad with mitigated results? Good news for you because you can improve your performance on Twitter at less cost. With the right target, a thoughtful...
Increase the reach of your Facebook publications!

Increase the reach of your Facebook publications!

  • by Eminence
  • 3 May 2016
Facebook is the number 1 social network in the world. It is essential for your company to be present and especially to be seen. So how to bring more...
Facebook Ads:  a more precise BtoB  targeting!

Facebook Ads: a more precise BtoB targeting!

  • by Eminence
  • 25 April 2016
There are over 1.4 billion people who use Facebook. This is the most popular social network in the world. So if you opt for a social media strategy, Facebook...
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How to successfully digitalize your industrial company ?

How to successfully digitalize your industrial company ?

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Technological progress is used to improve internal processes, to conquer new markets and even to transform companies’ business models. The industrial sector is one that has integrated...
How to integrate ROPO into your digital strategy?

How to integrate ROPO into your digital strategy?

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Have you heard of the ROPO effect also known as Research Online Purchase Offline? This approach is associated with the digital marketing strategy that links “web to...
How to implement an effective and relevant data-driven marketing strategy?

How to implement an effective and relevant data-driven marketing strategy?

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Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer...
Six video trends to try in 2021

Six video trends to try in 2021

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One of the strongest trends in the world of digital marketing in the last decade has been video.