The section ``fashion and jewelry`` brings together for you the latest innovations in a field that promotes creativity and originality. Notoriety and branding are a ``must`` that fashion and jewelry companies cultivate more than anyone else. Content marketing, user experience, e-influencers, influence campaigns, ... are leitmotivs that must be taken into consideration in any digital marketing strategy. Eminence is on the lookout for all the answers to your questions as well as the new fashion industry practices you need to know to carry out your digital marketing strategy.
- 5 October 2018
Why Big Data is capturing the Fashion Industry? Through the accumulation and analysis of data from consumer buying processes, GPS profiles, and Social Media Behaviour, companies can recognise our needs before we are aware of them. In particular, in the Fashion Industry there are promising possibilities to improve the consumer experience and to better react ...