Your online audience can become your best advocates and helps you attract more visitors. Therefore, it is important to know how to engage visitors in the right way.
While interactions online will never replace the power face-to-face meetings, it does enable businesses to create a personal connection with their customers, prospects, and recruits through one-on-one engagement. The best way to achieve a high engagement rate is to have a great user experience and content marketing strategy. The journey of a customer, the ease of navigation, the ergonomics of the site, the editorial content, the shopping tunnel that starts with the selection, putting in the basket, notification of the stock status, payment, the notification of the delivery time, ... are all parameters to consider if you want to boost your audience engagement. Follow our blog to know the best practices about online engagement!