This section collects for you the latest trends in vogue in the automotive field in the digital age. Our relationship to objects changes with augmented reality. Web 2.0 is investing in the automotive sector. The buyer / car dealer relationship is to be reinvented: a customer experience that aims to capture the customer at the beginning of the purchase journey, generate the demand and interact with him, Big Data, Content Marketing .... Make digital your major asset by controlling its levers of performance and profitability. Eminence has listed in this blog all the emerging uses of the automotive sector, ``case studies`` and best practices for you to be at the peak of your profitability.