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B-to-B business: How to improve your brand awareness and build customer loyalty through digital?

B-to-B business: How to improve your brand awareness and build customer loyalty through digital?

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As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. In fact, the recent years have been marked by a significant decrease of direct commercial actions in favor of online actions. In this context, ...

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The importance of big data in the business world

The importance of big data in the business world

  • by Eminence
  • 26 January 2017
The term big data is nothing we haven’t heard before. In actual fact, both large and small companies are beginning to utilize big data and the analysis behind it,...
The impact of mobile marketing on your brand notoriety

The impact of mobile marketing on your brand notoriety

  • by Eminence
  • 12 January 2017
Amazingly, there are more mobiles than people on this earth. Can you believe that with phones getting cheaper and more accessible, they’re taking better quality photos than some cameras?...
How content can improve your digital presence

How content can improve your digital presence

  • by Eminence
  • 4 January 2017
Every company wants to make an impression. They want to have opportunities to educate the audience about their brand and what they stand for. To encourage likes on social...
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